How to Customize Your LinkedIn URL

I always advise my clients to put their LinkedIn URL on their resume. However, you don’t want to use the standard URL, you want to create a custom URL, because the default has numbers and characters in it like this:

https://www.linkedin.com/pub/kristin-sherry/8/475/987

Instead of this:

https://www.linkedin.com/in/kristinsherry​

You want your URL to emphasize your brand, which the extraneous characters detracts from. Here are simple instructions how to give yourself a “vanity” LinkedIn URL:

https://www.linkedin.com/pulse/20140424124611-12064186-how-to-customize-your-linkedin-public-profile-url

All the best to you!

Kristin

Powerful Article on LinkedIn Profile Management

This is the best article​ I’ve read yet on creating a high impact LinkedIn profile. It motivated me to make some tweaks and I had thought my profile was ready for prime time!​

A Better Way to Choose Which Job Offer to Take

I coach plenty of people that make a lot of money that detest their job. So why do people continue to take job offers with the best financial package?

We should know by now that money doesn’t make us happy. Polls show that satisfaction after receiving a raise fades in less than six months.

Realistically salary does matter. You have bills to pay. However, you shouldn’t simply choose the job offer that has the best salary offer on the table. Before you ever receive a job offer, you should outline exactly what is most important to you so you aren’t tempted to compromise when you receive an offer.

In addition to base salary, bonus, stock options, tuition reimbursement, vacation, and insurance, you should evaluate the attributes of the job.

The American College Testing (ACT) Program has identified 25 common attributes of work associated with personal job satisfaction. The assumption is that if the attributes of a job match one’s personal preferences, then one is more likely to be satisfied in that job, all other things being more or less equal.

You can create a simple table in Word or Excel spreadsheet and list the 25 attributes shown below.

 Next, arrange the work attributes into thirds:

  • The top third are workplace attributes that are desirable to you.
  • The middle third are neutral; you can take them or leave them.
  • The bottom third are work attributes that are undesirable to you.

Review aspects of the job description, as well as information you’ve received about the job from your interviews and other research. You can also add your own attributes to the above list.

Color code attributes that are present and desirable (top third) in green under the role.

Color code attributes that are present and undesirable (bottom third) in red under the role. This indicates the presence of work attributes that you don’t enjoy.

For example, if you want a job that allows you to contribute ideas, you color code it in green if a job offers this (shown in the example above). If do not want a job that requires you to create order (also shown in the example above), and a job has this attribute, you color code it in red under that role.

The job with the most green in the top third and fewest red in the bottom third is the best match.

Here are the definitions of the 25 work attributes:

Authority: similar to management, but towards non-employees, as in a traffic cop job—telling people what to do or what not to do (lawyer, consultant)

Certification: careers certifying competence by a degree, license, etc. (doctor, actuary, realtor)

Creating Order: using rules to arrange things (quality inspector, administrator)

Easy Re-entry: easy to move, or quit and come back, as after maternity leave (sales, mechanic)

Financial Challenge: advising others so that much could be gained or lost (investment/financial planner)

40-Hour Week: work that entails no overtime, taking work home, on-call status, etc. (postal clerk)

High Income: to be in the top 25% of money earners (NFL quarterback, executive)

Immediate Response: working/performing around others where immediate feedback is the norm–applause, laughs, boos, cheers, attaboys, attagirls, handshakes, etc. (comedian, flight attendant)

Influencing Others: convincing without authority (sales, counseling, health care, social work)

Making or Fixing Things: working with your hands or tools on electro-mechanical objects (mechanic)

Management: planning, directing, and evaluating the work of others (manager, supervisor, etc.)

New Ideas: creating new ways to do things – trying new combinations of ideas (advertising, consultant)

Non-Standard Hours: preferring work that is seasonal, temporary, part-time, shifts, etc. (consultant)

Occasional Travel: out of town travel about once a quarter (small-business owner)

Physical Activity: work that results in a significant amount of exercise–walking, lifting, sporting (construction, firefighter, baggage handler)

Precision: work that is done according to exact standards or procedures (assembler, fabricator)

Problem Solving: spending time figuring out how to do things, to get things done, to fix things (consultant)

Project Work: tasks lasting one week or longer (project manager, engineer, and architect)

Public Contact: work in which you can talk and be seen by non-co-workers (customer service, sales)

Routine Travel: getting out of the office/town once a week or more (many sales positions, consultant)

Short Training Time: less than 6 months required training after high school (construction work, receptionist, delivery driver)

Working in an Office: work most of the time inside, in an office (accountant, writer, banker)

Working In/Out: partially inside and partially outside (material handler, elementary school teacher, coach)

Working Outside: working outdoors in the weather, good or bad (cowpoke, mail delivery, door-to-door sales)

Working Separately: solitary work that requires little talking or other contact with co-workers (bookkeeper)

This is just another data point in addition to the total package being offered, but if a role has less green and more red than an offer with a little more money, you’ll likely be better off taking the job that has the attributes that will lead to better job satisfaction than just going for the dough.

All the best to you!

How Do You Describe Yourself?

We all have positive qualities, but often don’t take time to identify them. This activity is a simple way of becoming aware of your qualities. You can even use some of them in your cover letters and interviews.

Instructions: Circle the words that relate to you. Think about how you see yourself, your character, intellect, and outlook on life. Circle as many words as you want. Be as honest and objective as possible. You can even ask people who know you well to do this activity!

Accepting Achieving Active
Adventurous Affectionate Ambitious
Articulate Assertive Attractive
Caring Charismatic Charming
Cheerful Committed Compassionate
Confident Congenial Conscientious
Cooperative Creative Dedicated
Dependable Determined Disciplined
Distinctive Dynamic Efficient
Empathetic Encouraging Energetic
Enterprising Entertaining Enthusiastic
Expressive Fair-minded Friendly
Gentle Genuine Good-natured
Graceful Helpful Humorous
Happy Imaginative Independent
Insightful Intelligent Intuitive
Knowledgeable Logical Likeable
Open-minded Optimistic Objective
Organized Orderly Original
Outgoing Patient Perceptive
Persistent Persuasive Poised
Precise Productive Professional
Quick Rational Realistic
Receptive Reassuring Responsive
Self-aware Self-confident Sensitive
Serious Sincere Skillful
Sociable Spontaneous Steady
Stimulating Strong Sympathetic
Talented Thoughtful Tolerant
Trusting Truthful Unique
Unpretentious Vigorous Warm

Should You Work for Yourself?

Self-employment isn’t for everyone. Some personalities enjoy the routine, structure, and perceived stability of being someone’s employee. Others feel like a caged animal.

Those that dream of working for themselves but won’t take the leap generally fear they won’t be able to generate enough income to live, and that’s a reasonable concern. Here’s something interesting to consider:

A team of researchers once followed a group of 1,500 people over a period of 20 years. At the beginning of the study, the participants were placed in two groups.

Group A, 83% of the sample, were people who chose a career path based solely on the prospect of making money now in order to do what they wanted later in life.

Group B, the remaining 17%, were people who selected a career path to do what they wanted now, and would worry about money later.

At the end of 20 years, 101 of the 1,500 people became millionaires. Of the millionaires, 100 out of 101 were from Group B — the group that pursued what they loved.

Ask yourself the question, What would I do if money was no object? and check out this thought-provoking video about pursuing work you love.

Maybe passion isn’t enough motivation for you. Perhaps you’re a person who needs some convincing data to decide if you should take the plunge into your own business.

The Gallup organization has identified the top 10 talents of highly successful entrepreneurs. It’s unlikely you will possess all 10 strongly, but you can find out your dominant talents, and where you’d likely need some support to ensure success. The 10 talents are:

Creative Thinker
Definition: People who are especially talented in the Creative Thinker talent have a curious intellect that helps them constantly imagine new products, services, and solutions. They are quick learners who explore various options and consider novel solutions as they anticipate the future needs of their customers.

Determination
Definition: People who are especially talented in the Determination talent pursue their goals with tenacity. They are intensely committed to success and are eager to take quick action. They rely on high motivation to turn adversity into opportunity. They can see beyond roadblocks and visualize a better future.

Confidence
Definition: People who are especially talented in the Confidence talent are keenly aware of their abilities. They harness this awareness to take quick and decisive action. They seize opportunities knowing they will succeed and use their talents to persist in the face of uncertainty and failure.

Independent
Definition: People who are especially talented in the Independent talent can single-handedly start and operate a business. They rely on high energy and extreme commitment to succeed in the grueling grind of business creation. They firmly believe their actions decide the fate of their business and are motivated to make things happen.

Promoter
Definition: People who are especially talented in the Promoter talent speak boldly on behalf of their company. They consistently communicate a clear vision of their business to customers and employees. They are great salespeople with an ability to form deep relationships and convince others to follow their well-defined business growth strategy.

Business Focus
Definition: People who are especially talented in the Business Focus talent couple sharp business instincts and a fascination with making money. They have an uncanny ability to look at data from which they can form unique insights. Ultimately, they evaluate decisions through the prism of profitability.

Risk-Taker
Definition: People who are especially talented in the Risk-Taker talent embrace challenges with enthusiasm. They have a strong, charismatic, and confident personality. They naturally focus on the rewards of success instead of potential failure. They emotionally connect with customers and exceed their expectations.

Knowledge-Seeker
Definition: People who are especially talented in the Knowledge-Seeker talent understand that information is a valuable asset. They have a deep desire to acquire knowledge about all aspects of their business. They search for new information to solve problems and succeed in complex business environments.

Delegator
Definition: People who are especially talented in the Delegator talent can trust and empower others to help grow their business. They know what their employees do best and position them to take responsibility for tasks at which they are most likely to excel. They can relinquish control and focus on growing the business.

Relationship-Builder
Definition: People who are especially talented in the Relationship-Builder talent have strong interpersonal skills that allow them to build a robust and diverse personal network. They rely on relationships to access resources and information essential to the success of their business.

If you’d like to take the EP 10 assessment to discover your entrepreneurial aptitude, you can find it here (scroll down to the very bottom of the page).

I’ve coached a number of people who just can’t seem to fall in line with being an employee and it’s usually because they have a strong entrepreneurial bent, so instead of helping them find a job, I helped them identify steps toward self-employment.

To some, the thought of starting a business can be exciting, scary, daunting, and thrilling all at the same time. If you’ve found limited satisfaction in your career, and feel a strong pull to go your own way, maybe it’s time to spread your wings and fly!

All the best to you!
Kristin