Personal Brand

​Want to strengthen your LinkedIn profile?

Your HEADLINE is your WHAT. Ask, What do I do better than most people?

Let’s say you’re an Operations Process Consultant:

Operations Process Consultant | I turn around under-performing call center operations.

There it is. WHAT you do is your title, plus the ONE thing you do best.

Now, the SUMMARY is your HOW.

Simple 4-part formula:
→ 2-3 sentences expanding on the one thing in your headline (focus on core problem you solve)
→ Proof to back it up in a “Select Accomplishments” section
→ A call to action
→ Key word summary of skills you enjoy

There are many moving parts, processes, and people to orchestrate in call center operations. The biggest problem I see are the silos that create redundant processes and gaps that swallow up your customers. I help you see the big picture, close gaps, and delight – instead of frustrate – your customers.

Select Accomplishments:
* Increased customer satisfaction by 15% for a Fortune 500
* Reduced customer issue resolution time from 96 hours to 24 hours
* Streamlined processes to reduce annual overhead by $240K

If we have mutual interests, please send me an invitation to connect.

LEAN/Six Sigma, Process Mapping, CX, Journey Mapping

Voila! Is it easier than you thought?

Networking Tip: Help People Help You!

​Job seeker: Your networking outreach stinks! Okay, maybe not YOU, but most others.
No-no: “I’m looking for a new opportunity so please let me know if you hear of anything.”
Do some work up front to help people help you.

📌Identify the kind of role you’re seeking.

Next, list out:
📌Your related experience and what you do best.
📌The value an employer will receive.

Finally, create your three-part networking conversation starter:
“I’m currently seeking a customer service team lead role. I have three years of operations experience improving processes and solving problems, which helps my employer provide better, consistent experiences to customers, increasing recent customer satisfaction scores by 12% .”

Short and sweet is key!

If you don’t know what you want, or what you do best, you are in the career discovery phase, not the job search phase. Take a step back to get clear.

Discover Your Best

The better you understand yourself, the better you can maximize your career. To understand what you do best for people who need it most, you can explore five factors to help you discover and develop your strengths:​

Experiences – Your background – Personal, educational, vocational

Abilities – What you do best – Talents, knowledge, skills

Personality – How you do what you do best – Natural behavior traits

Interests – What you like best – People, places, things, and activities you enjoy

Values – What is important to you – Work and life purpose, principles or points of pain
There is a sample table at the bottom of this post you can create to capture information from self-assessment, asking others, and leveraging any professional assessments you’ve taken.

Self Assessment

  • Inventory your experience – List places you’ve worked and work you’ve done. Make sure to include work for which you were paid and major volunteer work, educational projects, internships and extracurricular activities. Circle the places and work you did best and liked most.
  • Write keywords to describe your:
    • Abilities – What you do best; talents, knowledge, skills
    • Values – What is important to you; purpose, principles, burdens
    • Interests – What you like most: people, places, things, activities
    • Personality – Natural behavior traits

Ask Others Assessment

Get input from people who know you well: work associates, supervisors, customers, friends, and family. Have them answer the following questions, encouraging them to be completely honest. Be gracious when receiving their feedback, and thank them!

  • How would you describe my biggest accomplishments?
  • What do I do well? What are my talents, knowledge and skills?
  • What do I seem to like best? What people, places, things and activities do I enjoy most?
  • What positive personality traits come to mind when you think of me?
  • What positive values and character strengths do I possess?
  • What improvements could I make?
  • What job or career do you think would be perfect for me?

Professional Assessments

  • Leverage information from any assessments you may have taken such as: StrengthsFinder, DISC, WorkPlace Big Five, Myers-Briggs Type Indicator (MBTI), Insights, etc.

Summarize Your Best

This sample table can house the data you’ve collected. Review all your data (self, others, and professional assessments). Look for common themes and key words to help identify your potential. This will provide you will an inventory of data when it comes time to write cover letters, update your resume, LinkedIn profile, and prep for interviews.

discover your best

Effective LinkedIn Summaries

I was cleaning out my email today and came across this article I’d sent myself. I almost deleted it, but opened it and remembered why I had sent it. I love practical articles that use simple formulas, like this one​on creating an effective Summary on your LinkedIn profile. Enjoy!​

How to Customize Your LinkedIn URL

I always advise my clients to put their LinkedIn URL on their resume. However, you don’t want to use the standard URL, you want to create a custom URL, because the default has numbers and characters in it like this:

Instead of this:​

You want your URL to emphasize your brand, which the extraneous characters detracts from. Here are simple instructions how to give yourself a “vanity” LinkedIn URL:

All the best to you!